> For the complete documentation index, see [llms.txt](https://docs.mavibot.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mavibot.ai/analytics/customers/working-with-conversions.md).
# Working with conversions
## Analytics event setup in a chatbot
В настройках блока схемы чат-бота создайте блок, в котором необходимо настроить события в аналитике:
In the chatbot flow settings, create a block where you configure analytics events.
When you click the ‘Analytics’ button, a data entry form opens.
The form contains the following fields:
* event category — a general name used to group events in the bot.
For example, event categories in the bot may include:
a) general actions such as: arrived, purchased, paid; \
b) broad product categories such as: women’s clothing, men’s clothing, footwear, household goods, etc.; \
c) service categories such as: haircuts, manicures, and so on.
This field is optional when configuring analytics events.
* Event name — the specific name of the event you want to display in analytics, such as: purchased, showed interest, successful payment, and so on.
Analytics event is a required field
* Event value — a number or a client/deal variable provided in the format #{your\_variable\_name}.
Using a variable as the value
Entering a numeric value
{% hint style="info" %}
The data is grouped (summed) by event name and event category.
{% endhint %}
{% hint style="warning" %}
Attention: in the Conversions section — ‘Current moment’ — events are NOT counted in non‑state blocks.
* Fallback
* Trigger
{% endhint %}
As the client moves through the funnel where Analytics events are configured, you can view the collected data in the ‘Analytics’ section.
You need to create a widget in the ‘Clients’ section.
Next, select the necessary settings.
{% hint style="info" %}
[You can find more details about the analytics widget settings in the Clients section in this article.](/analytics/customers.md)
{% endhint %}
1. specify the analytics period;
2. enter the widget name;
3. choose how the analytics data will be displayed (pie chart, column chart, bar chart etc.);
4. select the data that will be shown in the widget.
**Step 1. Select the Conversions tab.**
**Step 2. Select the event counting method.**
**What do calculate** - event‑counting parameters for each step.
* **Quantity —** number of clients who triggered the event.
* **Sum of values —** total event value across all clients.
* **Average value —** average event value per client.
* **Median value —** median event value excluding outliers.
**How to calculate %**
* **from the first step**
* **from the last step**
**Step 3. Add a step for counting.**
Step 4. Choose the category (if any) and the event [you created in the block earlier](#analytics-event-setup-in-a-chatbot).
If you need to show only a specific event value enter it in the Event value field.
**To include all values, keep the field blank**
### Delete analytics data
You can delete conversion data in Analytics → Clients → the ‘Delete analytics data’ button.
When you click the button, a form opens where you can choose which specific data you want to delete.
1. **Delete data by block**
When you choose to delete data by block, fields appear where you can select the blocks for which you want to clear conversion data as well as client data.
As shown in the example above, you can select one or several blocks for which you previously calculated conversion in the widget.
You can then choose the client categories whose data should be cleared.
If you select ‘Delete user data by list’ (label) from the dropdown, an additional field will appear where you can choose the client list or labels whose data you want to delete.
2. Delete data by category & event
In this case, fields for selecting the category and event will appear, along with the same options as before for choosing how to delete conversion data based on different client criteria (deleted, by label, etc.).
You can delete conversion data for a single category or for all categories. Similarly, you can choose to delete data for one event or for all events.
3. Удалить данные по сайту
При выборе удаления данных конверсии по сайту откроется соответствующее поле для выбора необходимого сайта: одного или нескольких.
After you select the necessary filters for deleting conversion data, click the ‘Delete’ button. A notification saying ‘Data successfully deleted’ will then appear.
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